After you decide which hosting service to use, the hard part starts: promoting your website to the world at large. This is a hard process which requires patience and time, so don’t be disappointed if you don’t see results immediately. Here are some tips that have worked in the past.
Post frequently on review sites that cater to your market. As long as you are honest about the pros and cons of products (both yours and others’), you can build up trust with consumers.
Write frequent press releases. This doesn’t mean every other day—this will cause people to stop paying attention to them—but keep people informed about both your business and your industry in general.
Leave room for suggestions. Have a spot on your site where viewers can submit suggestions on what they liked and didn’t like in your site or site advertising. Encouraging readers to critique your site will build up trust at the same time as it eliminates problems on it.
Hold contests. Not only will holding a contest increase interest for your product, but it will give you an interesting way to get your name on other web sites. This could quickly expand your foothold on your market.
Keep in touch with your visitors. Have a way to collect your users’ names and e-mail addresses, and then keep in contact with them with regular, meaningful information (i.e. not spam). A regular company newsletter is a great way to do this.
Keep your website at the top of pay-per-click search engines. This is a great way for people to see your name, and you only have to pay for each time someone actually clicks through the ad. If they find what they’re looking for on your site, the advertising will pretty much pay for itself.
