Web Hosting Advice

The domain name (what people type in to reach your site) is an integral part of web hosting. There’s a reason why some names sell for thousands of dollars while you can pick others up for under 20. The key to a good domain is to be memorable, descriptive, and simple. There are a few things to consider when picking the perfect one for your business.First, there are situations where your actual business name might not be the best domain. One instance is if the name is simply too long, like “Humpty Dumpty’s Twenty-Four Hour Egg Emporium.” Another consideration is double letters in the middle of your business name, like “Mighty Yams.” Customers will run into problems trying to remember whether the site is mightyyams.com or mightyams.com. (more…)

After you decide which hosting service to use, the hard part starts: promoting your web site to the world at large. This is a hard process which requires patience and time, so don’t be disappointed if you don’t see results immediately. Here are some tips that have worked in the past.

1. Post frequently on review sites that cater to your market. As long as you are honest about the pros and cons of products (both yours and others’), you can build up trust with consumers.
2. Write frequent press releases. This doesn’t mean every other daythis will cause people to stop paying attention to thembut keep people informed about both your business and your industry in general.
3. Leave room for suggestions. Have a spot on your site where viewers can submit suggestions on what they liked and didn’t like in your site or site advertising. Encouraging readers to critique your site will build up trust at the same time as it eliminates problems on it. (more…)